For the purposes of this article we will focus on private B2B web to print solutions (private portals for enterprise marketers). Public web to print storefronts,…
Generating growth is harder than ever. Today, printers must look deeper into their customers’ processes and understand print is a byproduct of implementing a comprehensive solution…
If you been in the print industry for over any period of time, you may think you know what your customers want better than anyone…
Bringing everyone in sales and everything with your brand on it under a single platform is definitely a big step forward to building a strong sales enablement program. Yet, to fully…
The single most important objective for anyone in sales should be to add value to the organization. The sales force is the tip of the…
Marketing is a busy, reactive department in charge of so much that if we mentioned all of its responsibilities this article would become a book.…
The ultimate goal of both sales and marketing is the same – drive revenue. While marketing and sales need to work together to generate and…
What are your goals for this year? • Improve your customer experience? • Offer more value to your clients? • Increase your share of clients…
We all agree the digital revolution has reshaped the print industry landscape, causing printers to rethink how they approach the market, keep up with technology…
Many people have predicted the death of the print industry, we couldn’t disagree more! We do however believe the print industry is evolving and it’s…