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Future-oriented thoughts on the intersection of print, marketing, and tech.

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Web2PrintPosted onAugust 31, 2023September 11, 2023

Web-to-Print in the B2B Space: How to WIN, RETAIN and GROW

Recent research reveals that offering customized web portals tailored for B2B clients can be a powerful tool for growth for printers. However, with great opportunities…

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Web2PrintPosted onJuly 31, 2023September 15, 2025

B2B Web Portals: 4 Features with Growing Customer Demand

At what point does a value-add evolve into an indispensable feature? The answer is: as soon as enough prospects and clients deem it so. Print…

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Web2PrintPosted onJune 16, 2023June 16, 2023

How to Nail Web-to-Print for B2B Customers 

According to a new report by NAPCO, roughly 90% of commercial printers with annual revenue over $5M offer customized web portals to their B2B customers.…

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Web2PrintPosted onMay 19, 2023May 26, 2023

New Industry Report: B2B Web Portals, Opportunities and Trends

In April 2023, NAPCO Research released a report in collaboration with Propago. This report gives an in-depth analysis of data from over 100 commercial printers…

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cloud-based web to print
Web2PrintPosted onMarch 31, 2023April 5, 2023

Cloud-Based versus On-Premise Web-to-Print Solutions 

Web-to-print solutions are a vital component of the order flow for many printers and print buyers. Especially those printers who have expanded beyond print to…

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personalization engine
Web2PrintPosted onFebruary 28, 2023March 8, 2023

What Makes a Great Personalization Engine?

Marketers have been experimenting with efficacy of personalized creative in some form or another for decades and the results are in – personalization works. That’s…

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Web2PrintPosted onJanuary 31, 2023February 8, 2023

How Modern Web to Print Solutions Make Printers More Agile (So They Can Win More Clients)

Let’s start by briefly defining the somewhat nebulous term “agile”. When talking about business operations, “being agile” is about the ability of a company to…

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Marketing Asset ManagementPosted onDecember 30, 2022January 12, 2023

Why Printers Should Care About Digital Asset Management

Why should you, as a print provider, care about the topic of digital asset management?  The answer: Because marketers care about digital asset management. For…

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Web2PrintPosted onNovember 30, 2022December 2, 2022

Do You Know Your Web to Print Workflows?

What comes to mind when you see the phrase “web to print workflows”? It might be the steps a client takes to personalize and proof…

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Web2PrintPosted onOctober 31, 2022November 7, 2022

What the Rise of B2B E-Commerce Means for Printers

E-commerce is currently transitioning from an optional value-add service for B2B providers to the default method for ordering. Over the past several years, the print…

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Recent Posts

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  • Secure by Design: SSO and Data Governance in Modern Web-to-Print
  • The Modern Printer’s Guide to Streamlined Kitting—from Configuration to Assembly
  • Your Web‑to‑Print Platform Should Do More Than Take Orders. It Should Run Your Warehouse.
  • Lay the Foundation: Web-to-Print Success Starts with Smart Implementation
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