At what point does a value-add evolve into an indispensable feature? The answer is: as soon as enough prospects and clients deem it so. Print…
According to a new report by NAPCO, roughly 90% of commercial printers with annual revenue over $5M offer customized web portals to their B2B customers.…
In April 2023, NAPCO Research released a report in collaboration with Propago. This report gives an in-depth analysis of data from over 100 commercial printers…
Web-to-print solutions are a vital component of the order flow for many printers and print buyers. Especially those printers who have expanded beyond print to…
Marketers have been experimenting with efficacy of personalized creative in some form or another for decades and the results are in – personalization works. That’s…
Let’s start by briefly defining the somewhat nebulous term “agile”. When talking about business operations, “being agile” is about the ability of a company to…
What comes to mind when you see the phrase “web to print workflows”? It might be the steps a client takes to personalize and proof…
E-commerce is currently transitioning from an optional value-add service for B2B providers to the default method for ordering. Over the past several years, the print…
When the average person hears the word “e-commerce”, what do they picture? Amazon, Shopify, home goods, shoes and apparel. Business-to-consumer shopping has shaped the e-commerce…
What’s more important for commercial printers: customer acquisition or customer retention? Both are essential, but one gets a lot more focus when it comes to…