We Must Protect This Brand!
Delivering your brand and its message to customers is a must in business. Who and what you stand for, believe in, and what to accomplish is all conveyed in your brand. Whatever the size, every company should strive to create a solid brand.
Protecting and controlling this brand becomes very important and one of the biggest challenges when it comes to keeping the company’s message on the right path. Whether is as simple as using the correct corporate letterhead when send quotes out or its more complex like designing a complex marketing brochure using the right logos, fonts, and colors – brand integrity is necessary.
One way commercial printers can help clients protect their brand is through the use of templated, print on demand products. These printed materials include the corporate approved, business card and envelopes as well as more complex items like multi-page brochures and manuals. For example, let’s say are a banking firm that had 1,000 locations across the country, and you wanted all of your 7,500 employees to have business cards. If you allowed each satellite office to go out and order business cards, you would have 1,000 business card designs. But routing your offices through a centralized ordering portal using your business card template, you will have a constant business card that represents your corporate brand.
Two More Reasons Brand Control Through Web-to-Print is So Essential
1. What’s Up With All of the Vice Presidents?
It seems like everyone today is a vice president — Vice President of this and Vice President of that — Point being, if employers allow their employees to create their titles you will have a great deal of the “all title, no land” concept in their company. One way to circumvent this scenario is through control variable printing, by which you can control a list of employee titles through a web-to-print portal and only allow certain employees to order printed materials with their approved titles.
2. That’s Not My Logo, It’s Too Skinny!
Have you ever seen a company’s logo, maybe your own, and it just looks like somebody try to squeeze it into a corner of that particular printed piece. If you give design liberties to a non-designer, guess what you will get. Not a good design! So why would you allow your employees to take the freedom to design branding products at their own discretion. You may say, “okay, but we have a corporate branding guide that outlines the do’s and don’ts of our brand” Do you honestly think a non-design person really understands the contents of a branding guide? I think not. Basically, take the paint brush out of the non-designer’s hand and protect your branding images and colors by providing a single point of entry to order all of your company marketing assets and take back your brand control.
Visit www.propago.com to see how Propago can help commercial printers offer a web-to-print solution that will allow their clients to control branding.
