Knowledge Session (Video): How Web-to-Print Drives Growth in the B2B Space.

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Staying competitive in the B2B space as a printer takes more than just exceptional print quality—it requires innovation, technology, and a strategic approach to client relationships. That’s precisely why we at Propago created our latest industry insights video, “How Web-to-Print Drives Growth in the B2B Space.”

You can watch the entire video, as well as curated clips, for free: Watch the Video Now 

In this companion article, we’ll go over some of the core concepts from the video session and illustrate why understanding and implementing next-generation Web-to-Print technology can fundamentally transform your print business.

Why Web-to-Print Matters in the B2B Space Today

B2B marketing portals, or Web-to-Print portals, aren’t just another technological buzzword—they’re a strategic asset. They allow printing companies to provide private, customized storefronts to individual clients, offering a secure and personalized experience. Here is a sample of the benefits that are discussed in the knowledge session video:

  • Increased Revenue Opportunities: 93% saw increased sales from existing clients due to streamlined processes.
  • Enhanced Operational Efficiency: An impressive 90% indicated significant labor cost reductions thanks to automation and simplified workflows.
  • Growth in High-Margin Products: 39% noticed an uptick in demand for premium, high-margin products like promotional items and branded apparel.

Who Can Benefit from B2B-Tailored Web-to-Print

The strategic approach explained in this knowledge session is ideal for commercial printers, in-plant print operations, promo distributors, and fulfillment providers looking to better serve large, complex B2B accounts. If you identify with any of these scenarios, this video is especially relevant for you:

  • You’re currently managing multiple solutions for client web portals and looking to streamline your tech stack.
  • You’re seeking strategies to capture larger, enterprise-scale clients.
  • You understand the importance of client-facing technology but need clearer insights into how best to leverage it for efficiency and growth.

Key Insights from the Knowledge Session

1. The Mindset Shift: Becoming a Solution Provider

Traditional printing businesses primarily focus on fulfilling print orders. However, successful providers in today’s competitive B2B landscape adopt a solution-based approach. This means:

  • Engaging clients proactively, asking, “What else can I help you with?”
  • Selling comprehensive solutions rather than isolated products.
  • Deeply understanding clients’ broader operational needs beyond print, such as marketing collateral distribution, branded merchandise programs, and personalized communication.

2. Identifying Your Ideal B2B Clients

Our research with NAPCO Media revealed that the most successful Web-to-Print adopters typically serve large organizations with specific needs:

  • Multiple locations and expansive catalogs.
  • A large user base, including employees, affiliates, and franchisees.
  • Complex ordering rules and compliance requirements.

Sectors finding particular success include healthcare, insurance, finance, real estate, franchises, and higher education.

3. Technology Essentials for B2B Web-to-Print Portals

While basic technology requirements include branding flexibility and intuitive user experiences, truly competitive portals must address advanced client needs, including:

  • Integration capabilities with other service providers and drop shippers.
  • Advanced branding and template customization to protect clients’ corporate identity.
  • Robust backend management features, such as inventory and warehouse integration, workflow automation, and real-time tracking.

Watch the Knowledge Session Now

Ready to learn more and start a new phase of growth? We invite you to check out the full knowledge session video, along with convenient highlight clips, for free: 

WATCH ⇒ “How Web-to-Print Drives Growth in the B2B Space.”

Why We Created This Knowledge Session Video

Originally built by printers for printers, our own journey taught us the significance of embracing innovation not just as technology but as a strategy for growth. With this video session, our goal is straightforward:

  • Equip printers with actionable insights into industry best practices.
  • Foster a deeper understanding of how modern Web-to-Print portals can transform client relationships and business outcomes.
  • Provide a clear roadmap for printers looking to scale and succeed in a complex, demanding market.

Whether you’re a seasoned print professional looking to refine your approach or you’re just beginning to explore advanced Web-to-Print solutions, our resources offers practical strategies, industry insights, and success stories designed to inspire action and foster growth.

Published by Austin Wyman