Did You Know you can now schedule multi-wave product deliveries with Drip Campaigns?

We’ve introduced a brand-new part kit type called Drip Campaigns — a powerful new way to split kit deliveries over time! With Drip Campaigns, you can now create kits where the components are grouped into multiple orders, released on a predefined schedule set by you.

This gives your clients the flexibility to deliver a single kit in multiple shipments, with components automatically staggered according to the selected delivery delays — all from one seamless checkout experience for the end user.

What’s a Drip Campaign?

Think of it like a Build-a-Kit with time-release functionality. Drip Campaigns allow kit builders to configure product groups that are shipped over a series of drop dates, based on a setting called Days to Hold. Users place a single order, but the components are delivered in multiple waves, each released automatically over time.

Example: Golf Tournament Promo Kit

Let’s say your client is hosting a golf tournament and wants to build a customizable promo kit. With a Drip Campaign, they can allow users to select:

Golf balls and branded towels (set to ship immediately),
A polo shirt (set to ship 7 days later to align with sizing and printing turnaround), and
A tournament brochure (set to ship 14 days later once final event details are confirmed).

The end user places a single order, but receives their items in three time-staggered shipments. The delivery schedule is built into the kit — no extra effort required from the user.

Kit Setup & Front-End Experience

Drip Campaigns share familiar functionality with other kit types:

Minimum/Maximum Quantity Controls: Like Build-a-Kits and Pocket Folders, you can limit how many SKUs a user can include.
Flexible Kit Building UI: The build experience mirrors Dynamic Kits — users can add/remove components, set quantities, and personalize items.
Grouped by Drop Date: Components are sorted first by Days to Hold (which determines the drop date) and then optionally grouped under Group Names.
Editable in the Cart: Users can edit kits directly from the cart before checkout, just like Bundles and Dynamic Kits.
Global Profile Support: When multiple kit items pull from the same Global Form, users can select a Global Profile before entering the kit, speeding up personalization.

How Orders Are Processed

Drip Campaigns are processed as multiple orders, one for each drop date:

Items with Days to Hold = 0 are released immediately. Future components are automatically held and released per their delay settings.
Each sub-order includes a link back to the original full kit order, and vice versa, so it’s easy to navigate between them.
Drip orders are visually tagged with a drip icon in the Order Maintenance, WMS, and FPP grids.
If the original order is canceled or denied, any pending future drip orders will be automatically canceled too.

Benefits to You

Offer kit experiences that feel simple for users but give you granular control over fulfillment timing.
Use Drip Campaigns to create onboarding kits, training series, or product rollouts — anything that benefits from a staggered delivery approach.
Maintain full visibility and control over each shipment stage, with built-in tracking and linkage between orders.

How It Works

To create a Drip Campaign:

Go to Part > Part Kits in the back end.
Choose Drip Campaign as the kit type.
Define your components, assign Days to Hold values, set quantity limits, and organize into groups.
Save and publish — you’re ready to drip.