How to Coordinate Marketing and Legal to Keep Compliance
No matter the size of your business when it comes to legal matters you always want to make sure to be in compliance with the law. The same can be said for your marketing and making sure creative is always in compliance and carries the right legal disclaimers, product conditions, policies and other law related requirements. There is simply no room for error when it comes to this stuff.
Following, coordinating and placing all rules and regulations properly across your entire marketing portfolio can be difficult to do, especially if large sales teams and other groups in charge of promoting and selling your products/services need to utilize these items.
Not everyone can afford and coordinate a legal and marketing team to make sure your entire marketing portfolio stays compliant with the latest legal requirements. Before we dig into how you can better handle this task, here are some challenges companies face when dealing with marketing legal compliance.
- Make sure creative carries the correct legal information.
- Update creative every time a condition, regulation, policy or disclaimer gets updated.
- Make sure employees are using the rights versions.
- Making assets available easily to employees.
- Allows employees to customize artwork while keeping legal and brand compliance.
If any of those sound familiar, don’t worry. There is software that can automate and make this task easier on your wallet. The right marketing software can help you streamline the whole process, stay efficient and stay compliant across your entire marketing portfolio.
That is why more businesses and companies are turning to software to help manage and coordinate how creative assets are updated and made available to those in charge of promoting/selling your products/services. The process can be completely automated allowing employees to choose from pre-designed templates that they can use for their marketing needs. These pre-designed creative templates will already be in compliance with any marketing laws that would apply. This allows for your company no matter how big or small to have the security and confidence to properly market your goods and services without having to worry about hiring a legal or marketing department if you do not want to.
This type of software would allow for the administrator to create and update artwork, logos, legal disclaimers, interest rates, and any product conditions all while the software ensures their compliance. Now these templates can be created and updated by the administrator and then locked all while leaving select areas where they can be creatively personalized. This software takes marketing to the next level whether it is just a flyer, a brochure, or various types of marketing propaganda. All of it can be easily created, populated, and personalized all while following the right legal requirements and conditions.
The marketing software provided by Propago helps to ensure brand compliance and can be your centralized locations for all things having to do with your brand and your company. It is great for service providers like commercial printers, and manufacturers but can also be used extensively by marketing agencies and for marketers. Everything you need in one spot to ensure marketing compliance with ease.
