Are Print Marketing Materials Making a Comeback?
When you look at how crowded the digital marketing segment is today, it is no wonder why print materials are rallying back from near extinction.
So before you take the leap into an exclusive digital marketing realm, take a minute to read these five reasons you should consider including printed material into your marketing mix:
1. If I could just place my finger on it
Print is effective piece of tangible marketing for your consumers to touch and get involve with. The sense of touch is one of the most influential senses to invoke storing memory and recalling information. Just think of all of the interesting printing substrates, flashy finishes, and interesting die-cuts designs.
2. When I’m darn good and ready
Now a days, social media and digital marketing channels are flash in your face messages that are seen one minute and then gone and sometimes very hard to remember. On the other hand, printed materials are a tangible item that the potential customer can keep around and save until the time is right and they want your information and message.
3. Let’s work together
There will always be the understood belief that the arrival of digital media has somewhat brought traditional print marketing to its knees, but why can’t these two marketing tactics take full advantage of each other’s strengths and maximize the return. By directing printed strategy towards the social side through QR codes or personalized landing pages, the consumer can receive a very personal and directed marketing message that resonates deeper.
4. Disconnect for a moment
You might say, “Wait!? Disconnect?” No, not disconnect from your brand message… I’m referring to allowing the consumer to take a step back and not be connected or plugged into the massive, overstimulating information monster of the Internet. Believe it or not but your customers will welcome the ability to read more about your branding message without having to be online.
5. Blast from the Past
Just like that bright red ’57 Chevy driving down the street, with print being used less and less each and every day, why not make that your advantage and stand out like that red antique Chevrolet. There is a whole lot of unoccupied or abandoned space in print marketing, why not utilized it before your competitors realize the potential.
So as you plan your next marketing campaign it would probably benefit to mix in some printed materials into the promotion. Or better yet, reach your audience through a multitude of channels by mixing print and digital aspects. Good Luck!
Visit www.propago.com to see how Propago can help you better manage your print assets.
