Marketers have been experimenting with efficacy of personalized creative in some form or another for decades and the results are in – personalization works. That’s…
Let’s start by briefly defining the somewhat nebulous term “agile”. When talking about business operations, “being agile” is about the ability of a company to…
Why should you, as a print provider, care about the topic of digital asset management? The answer: Because marketers care about digital asset management. For…
What comes to mind when you see the phrase “web to print workflows”? It might be the steps a client takes to personalize and proof…
E-commerce is currently transitioning from an optional value-add service for B2B providers to the default method for ordering. Over the past several years, the print…
When the average person hears the word “e-commerce”, what do they picture? Amazon, Shopify, home goods, shoes and apparel. Business-to-consumer shopping has shaped the e-commerce…
What’s more important for commercial printers: customer acquisition or customer retention? Both are essential, but one gets a lot more focus when it comes to…
If you are in the market for a new web-to-print solution, pay attention to the team behind the solution.
Occasionally, in the business world, new buzzwords will bubble up in the popular discourse and start to take on a life of their own. “Big…
Managing the supply chain of marketing goods is a challenge for many organizations. Enterprise-scale companies must meet the ever-changing needs of marketing and sales teams…